I offer these ideas as a business website owner who uses them
Consider this article as a letter from a friend who operates a Web site for his own business and wants with you some time / cost saving sharing methods he employs - at zero cost - to increase the benefits obtained from its website.
The following tools / methods you can use on your website easier / less expensive
Looking at the resources presented here, you should remember that your ability to use themon your site can to some extent by the type of web hosting package provides / functions that you bought from your computer. For those whose web hosting packages do not allow you to easily use these tools, I describe the very useful alternative Remotely Hosted CGI scripts and resources at the end of this article.
DISCLAIMER: Please note that I used to describe the resources featured in this article only for your information. I can not guarantee that yourRequirements in any way.
There are many other scripts that have similar work is available on the web. I have just described them here, because they are the ones who I used to use - or.
If you choose to download and use them on your website, you do so at your own risk. However, I have used them all at least once, and currently use most of them / this for over 2 years - why I can recommend it.
1. Automated Website Membership SubscriptionManagement
Resource: Membership Manager Lite
Source: http://www.membership-manager.biz
The membership is a feature that visitors enter your site by registering for a simple Web form. Registered users can login in the future, to the areas of your website with login details they have specified during registration. You can), even two or more types of membership (eg free / basic, paid / premium.
ThisFunction you can activate your site offer member-specific content such as special offers, articles, e-mail newsletters and other interactive content. The membership offers on your site will definitely be doing it from many others, not to do so.
A sophisticated CGI script I have found to offer very useful, easy and secure membership on my websites is called membership manager. These programs use htacess browser-based login authentication (as the safest form of the password viewedProtection on the Internet) to protect your restricted to members only directories from unauthorized access.
Membership Manager, is available in two versions - Lite (free) and PRO.
A. It allows the owner to use a control panel to manage user accounts by members (including the automated on their newsletter mailing list).
B. The members have login ID and password of your choice automatically creating a website membership account for them if they use applications.
C. PaidSubscription management is possible. If someone paid for one years access to, you can setup a 1 year limited account access to a password members area on your website, where some premium content may be used.
D. Also, the system after the expiry of the 1-year subscription period, automatically disables the respective member's account - and notify the member and the owner.
In the PRO version you can retrieve the E. Members will automatically recover lost passwords with a linkon the website.
You can 30kb zipped folder with the Lite version of the script from http://www.membership-manager.biz down and follow the installation guide very useful, even in its "Setup Guide" HTML file provided.
2. Dynamic Website Contact Forms
Resource: General Purpose Form Handler
Source: http://www.BigNoseBird.Com
This is an amazingly flexible / customizable script that a user quickly HTML-based forms to allow implementationdifferent parts of a website. It is through information that you will be configured in the form itself, giving the user a unique advantage that the script data in the web forms in a variety of ways, not knowing this to change the Perl programming or under the code submitted / script.
The following can be implemented in any combination using forms that the same script called:
A. Web form is filled in by the user an e-mail to a specific person (s) has to say - that the site owners - and CCto other employees (eg, marketing managers say), or even used a different e-mail address of the owner.
B. The exact wording of the title in the subject line of the e-mail sent to the script owner of the site is displayed, the code can be specified for the web form. This makes it very easy for you to know the contact form on your site, was used to bring you this message, you are given.
C. The script sends the data via the web form, submitted a file for easy import into a database program.She is the owner in a position to the file (s) on the server in the cgi-bin.
D. The script automatically sends a response to the person who sent the form. The contents of the response for each Web form can be varied. This is made possible by creating a text file a unique file name (extension) to your message, then their names included in the form of code so that it is used by the script.
E. The order in which the data is sent via the web form in the e-mailby the site owner, refer to the code for each Web form to be specified.
F. Completion of the fields can be enforced by the disclosure of such fields in the code for the various forms.
G. To increase user-friendliness to code for each form can be modified to give a unique "thank you" or an "oops will!" Page after the form is submitted.
How I did: I have this script is very useful in determining exactly what the people who are interested can visit my sitein. For example, on my website, I run my own contact form (all outwardly similar) for each of the various services I offer, and offers links to the web form from the body of the text / web copy, provided the service is described. In this way I am able to create quickly, from the title of the email sent by the script, exactly what service the applicant thought when he b / decided to contact me.
3. Tell-A-Friend website Automated Referral Form
Resource: BigNoseBird.com 'sBirdcast Site Recommendation Script
Source: http://www.BigNoseBird.Com
This is a very simple but powerful script that can help you to use for your site. Easy to install and customize. It has a number of very useful features such as the following:
1. Name / email address fields, which is recommended for an unlimited number of recipients per target site can be copied.
2. Send to a multiline text input for the user with a personal touch with the e-mail.
3.Automatic recognition site (ie, the script adds the full URL of the page in the e-mail that is sent is recommended).
4. Automatically send back to page (ie, the script gives the user the recommended hand, if after the successful submission of the completed form.
4. Domain validation. As a line of code can be edited in the script to specify the owner of the site, if this feature is enabled or disabled on the installation. It also permits so it does not comparesell another site / domain, ie other than off-site protection against abuse (also described in the form of general-purpose handler script as above).
5. E-mail address and enter the login page. Once the script is used, you can periodically check a log file date / time to calling page and e-mail is automatically generated and updated by the script on the server. This can be very useful if you know who relates to what page on your site and want towhom.
4. Form to upload files from the server web page
Resource: Upload Lite
Source: http://www.perlscriptsjavascripts.com/perl/upload_lite/index.html
This script works on a file upload form allowing for any upload of files in a folder on the server of the website. When this happens, the owner of the site will automatically create a "Upload Notification" e-mail with a download link (s) that can be clicked to instantly download the file (s). The Web site visitors to uploadthe document is in turn incorporated into a success upload confirmation page, which you can customize. For example, the confirmation page on my site a "Thank You shows - your submission has been accepted" message.
Purpose: The owner can ask applicants, applications and upload their notes with this form. A magazine publisher may contributors / authors to send their write-ups (in various possible electronic formats (. Pdf,. Doc,. Rtf, etc.) from anywhere in the world solong as Internet PCs available.
How do I use it: In my heaven Custom Excel workbook Automation Mini-site is an upload form to allow customers upload a workbook she want me to automate them using Excel Visual Basic.
5. Mailing file (an alternative to direct download)
Resource: MailFile
Original Source: http://www.command-o.com
Latest Version Available At: http://www.FreeScripts.com
MailFile you can ask to give the visitors an opportunity to theirName and retrieve e-mail address to a file (s) of your site. It is a CGI script that works in more than a form that allows visitors to choose (using checkboxes) specific documents from your site to the e-mail address, if you e-mail address field of be sent to specify the form.
If the form is submitted, the visitor will be sent to a "file (s)!" Side, while the selected file (s) to the visitors about the e-mail address broadcast he or she provided. Apart from the fact that this method preventsThird linking of files, you can also obtain the names and use email addresses to a mailing list, which you can follow to build up visitors for possible sales.
The script can also be useful if you wish, you give a visitor a hard time saving alternative to downloading.
Corporate visitors to your web site, the emails are stored on the company mail servers will find this particularly useful.
Here's why. Suppose that a busy executive - with only 5 minutes left to participatediscovered important meeting - your site offers five interesting PDF reports amounting to 13 MB in size.
He / she may choose to simply use the web form MailFile the checkboxes to select the files and click on "Send File (s) To Me" button. All selected files will be on his voice mail on the servers of the company, and he would be able to return will be delivered to them go back online without seeing at a later date or the time.
There is no limit to the number of files that can be sent with thisShape. For more check boxes must be pasted into the form, and the corresponding filenames in the form of code.
Related resource: File Mailer
Source:
http://www.downloadfreetrial.com/scripts/php/file_upload_&_download4.html
Related resource: Attachment Mailer
Source: http://www.perlscriptsjavascripts.com/perl/attachment/index.html
6. Get your audience Discussing On Your Site - Discussion Boards / WebLogs
You can installa discussion forum (where people can sign up and discuss on various topics in "forums") on your site. You can also use it to provide first level user support / problem-solving for customers.
For example, an IT / telecom companies, customers can ask questions via mail or requests for help regarding problems they have come with certain products / services or support. Responses will then be provided by the appropriate personnel online saves time / cost of going out - toit is absolutely necessary to physically visit the client to resolve the problem.
Some web hosts a roundtable discussion as part of their hosting package. Most are FREE, however, the most popular downloaded / installed (as open source), are two good examples: PHPBB on http://www.phpbb.com and YaBB (Yet another Bulletin Board) at http://www. yabbforum.com. I have successfully installed and used phpbb in the past and found it very user friendly.
Web Logs: My siteHost provides an easy to install phpbb board in my control panel, which I want to install on my site in the future. But I do not currently use a discussion forum on my website, by my decision in the final year of his use, in accordance with a change in strategy. In its place, which I use is a web log. I like to LOG as a dynamic web site that functions like an online diary that the owner make bookings on any topic of interest that can read their visitors in turn, to thinkand post comments on / reactions.
My personal web log facility is part of my website hosting package made available. When looking for a web hosting company, you might watch for a similar function, if you consider it for your purposes. However, you can more or less the same functionality but use FREE blog on http://www.blogger.com.
7. Automated Business Marketing CD-ROM Promos
CDROM promos are a one-time costs, and they cost only a fraction of what a respectable newspaper ad, whereas with targeted impact on the "right" perspective for a longer period. They are less expensive and they can be mass-produced. I personally recommend the use of auto-run business marketing CD-ROMs as an offline business complement to other marketing efforts / resources.
You can get great software for creating auto-run business marketing CD-ROM presentations from a variety of sources on the web. One that I've used, and can highly recommend that you try to be CRE: 8MULTIMEDIA. This software allows you to very impressive auto-run business marketing CD-ROM presentations quickly and easily. It has a very user-friendly graphical user interface and easy to understand documentation allows HELP to begin production of professional-looking presentations in minutes. You can download a free 21 day trial version of http://www.presentware.com.
8. Article Syndication
Article syndication is a great way to attract new visitors to your sitewhile simultaneously increasing your credibility as an authority in your area (s) of expertise.
A place for articles and you can be pretty sure (if it is useful to provide real-world relevant information, and are very well written), the widespread syndication http://www.ezinearticles.com.
Of course you can pursue other options exist, such as visiting and manually posting articles on various web sites offer similar content to sell, or by automated Article Submission Services --some of them are free.
You can also contact the publishers of e-zines and online newsletters that sell similar target audiences, offering your free articles for publication in the media or on their websites in exchange for exposure.
9. Site RSS Feeds
RSS stands for Really Simple Syndication "or" Rich Site Summary ". It is an XML standard that is used by content providers (such as newsletter / website publishers) to distribute content to their target audience.Many companies now have RSS feeds, the latest content updates on their sites published.
Visitors to your site can either use the content aggregator built into their Yahoo! Page or other RSS news reader software to retrieve and read the feeds.
Important notes on CGI / Perl scripts
Some of the tools that I have described in this article, third party CGI / Perl scripts (files with. Cgi and. Pl file extensions) that you need to clear with your webhostbefore starting on their servers. The installation of these scripts requires some basic knowledge about types of servers, setting the file permissions (via CHMOD'ING), Perl scripting, among other things.
CGI script installation: Typically about CGI / Perl scripts, all you need is not executable folder (cgi-bin). Some of the scripts can even be in any folder. I suggest, however, to simplify the administration, that If a cgi-bin use.
CGI scripts configuration: all the scripts you needbe configured before you upload to the server, even if some additional settings that need to be set through a control / admin panel interface or after uploading the rule. You can reconfigure, re-upload and overwrite his scripts as needed.
Normally you would open the script in a text editor (I use Notepad, WordPad, and sometimes, when the text flow is a problem in the former). If a plant is to edit your web host provides panel / file manager interface, youcan also do this / change your online store after the installation. This latter option makes it unnecessary to re-upload the modified script.
Upload your CGI scripts: If your host provided you have a manager interface in your control panel file, you can use to upload to the scripts. Alternatively, there are a number of nifty FTP - File Transfer Protocol - tools such as CuteFTP (http://www.cuteftp.com) and SmartFTP (http://www.smartftp.com)
This FTP clientWork in "auto-start mode, so there are not needed, you rely on your scripts in ASCII mode and upload your images, or pre-respected programs in binary mode. I suggest that by changing the default settings, unless you waive it, what you do.
Please note, however, that irrespective of the way you upload employ, you will need to set file permissions (via CHMOD'ING) for the scripts and the files or folders they are in cooperation with or displayed.
FindSomeone To Do It - if necessary
Even if you get no time to spare to do it yourself, you can easily find someone properly trained to do it for you. In addition, your site host should be ready to receive you all the information you may need to check / to in order to be successfully installed.
Can not Run CGI / Perl scripts on your site? Here is an alternative that Works!
Remotely hosted CGI scripts / resources (some of which are free) availablefor those who find they can not use some of the tools described here directly on their websites. A very good service that I used for over a year before purchasing a complete hosting package that is offered by Black Fire Networks at http://www.bfndevelopment.com.
Not only do they have access to free, customizable, remotely hosted scripts, but they actually do this with ZERO advertising. So if you have designed your website, but no access to a cgi-bin on your web hostingPackage, this service only for you. Among others, you can make your site dynamically, so that one feels professional, "" has, without having extra money.
Summary - Use a combination of procedures for your new or existing website
The best part of all the tools, features and strategies / methods described here is that you may have included - at no charge - in an existing site or add to a new location from the beginning. In any case, you will receiveto maximize the potential value you expect from the site.
To get the best results in the marketing of today, one will often need to use a combination of methods. Use your business website in conjunction with a well thought out marketing strategy to facilitate the implementation of custom, value-added automation / functions will increase your chances of success of commercialization, while ensuring you do not spend more than necessary.
This article recommendations are summarized in the formthe points explained below.
a. Make sure "action-inducing" / "response-generating web copy written on your site to effectively communicate the benefits of your offer.
b. Develop and implement a web marketing strategy to ensure that you maximize returns on your investment, by (i) that visit several of the right kinds of people your site (ii) the seamless integration of your offline and online marketing efforts in a way that they complement each another.
c. Make it easy toImplement your web strategy for the long term, by including zero / low cost automation tools to your website and the adoption of value-added functions / methods. Examples include e-mail marketing, article syndication and information product publishing ebooks (etc.).
Are the above, over, by adopting an appropriate combination of specific tools, methods and strategies presented in this article, and you should be able to achieve one or more of the following: Sales and / or reducing costsMarketing / advertising - which in turn will help you add some stable or increasing profits.
Atom Feed (xml)
ไม่มีความคิดเห็น:
แสดงความคิดเห็น